In the history of video games, there are many challenges between manufacturers of consoles that have opposed each other. Certainly the most fascinating challenge was that between the late 70s and early 80s between the American giants Atari and Mattel.
Already in 1975 Atari had started the development of a console dedicated to home entertainment called “Stella” and then later renamed VCS Video Computer System, while Mattel in 1978 decided to design a device called Intellivision.
Atari longest console in history. Why?
These two consoles released on sale in1977 and 1979 respectively were profoundly different in hardware. The comparison was decidedly in favor of Intellivision under multiple reasons as the VCS was a project born years earlier and already old at the time of launch as it had limited hardware.
So one wonders how the worldwide success that Atari VCS had by selling thirty million consoles was possible and how it was possible that it was produced until 1992 making it the longest-runningconsole in history.
Atari was founded in 1975 by Nolan Bushnell who sold his company in 1976, working in it until 1978, to the giant Warner communication who invested huge budgets for marketing and distribution campaigns that made it stand out as sales.
Furthermore Atari inexplicably had not registered the patent and this led to a fortunate circumstance not initially foreseen, the birth in the world of hundreds of clones perfectly compatible with the cartridges distributed by atari and by the manufacturers of software for it.
This diffusion also contributed to the sales of original cartridges and increased game producers exponentially and the ease of finding the console at very modest prices.
Intellivision for its part had embarked on a comparative advertising campaign with Atari where it was highlighted that the games were much better on their console than the Atari ones but Mattel never wanted to allocate the huge amounts that Warner invested in communication and distribution and this did not help distribution to the general public.
Intellivision sales were substantially good over two million
of consoles sold and enjoyed good success in Europe where the console
it was distributed only in toy stores distributing the Mattel brand, but in any case enormously lower in number than Atari.
The curtain falls on this war in 1983 where the video game crisis drastically slowed down sales. The clientele moved to more versatile equipment such as home computers even if both Intellivision (which sold their rights to an external company called INTV), and Atari survived and continued to produce and consoles and games for many years still and to this day I remain without the two historical consoles most loved by collectors around the world are a shadow of a doubt.
Author: Dino Yachaya